VIVA Bahrain has become the first telecommunication provider in the kingdom to join a panel of a leading tri-lingual industry association.

Samena Council CMO Committee was launched by the Samena Telecommunications Council.

"We are very excited about this initiative and the possibilities it holds," said VIVA chief commercial officer Andrew Hanna.

"There is a great deal of experience among CMOs in the region and we anticipate much benefit from the exchange of knowledge and expertise. As an innovator in the field, VIVA welcomes a forum where industry leaders can pool their resources to explore new drivers of growth and tackle common challenges".

VIVA Bahrain is now the first and only Bahraini telecom provider to join the CMO Committee, further consolidating their position as an innovator in the telecommunications field in the kingdom.

The committee was recently launched by Samena Telecommunications Council with the aim to organise conferences and forums that will enable sharing the best practices, innovations and ideas, creating new value-added revenue generation concept, and facilitating networking opportunities.

Samena Telecommunications Council president Bocar A said the regional telecommunications industry is extremely dynamic and on a rapid growth curve, and customer needs and demands are fast-evolving as a result of globalisation, which creates a number of challenges for CMOs.